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Auf internationaler Ebene ermöglicht POPAI den interdisziplinären Informations- und Erfahrungsaustausch für seine weltweit mehr als 2000 Mitglieder, von denen rund 1000 in Europa zu Hause sind. Die global agierende Non-Profit-Organisation POPAI sieht sich heute als das Kompetenzcenter und die umfassende Kommunikationsplattform für Marketing at Retail.
In der neuen Ausgabe des Videoblogs POPAI TV führt Bernhard Baer in Las Vegas über die DS-Expo. (rs)