The Event – The Munich Digital Signage Summit is a three day event of top-tier global Digital Signage and DooH players
Combining high-profile public sessions, closed-door discussions and private dialogue, the summit’s conversation ranges across both technical and media advertising related issues, addressing Digital Signage, Digital out of Home, in-shop retail concepts, wayguiding, news & entertainment, advertising & marketing, venture capital & equity finance.
| Registration Type | Price (incl. VAT) |
Availability |
| Early Bird |
500,00 € (595,00 €) | until 19.08.2011 |
| Standard Rate | 700,00 € (833,00 €) |  |
| Repeating Delegates | 450,00 € (535,00 €) | |
| DBCI Participants | 500,00 € (595,00 €) |
16:30 – 17:00Discussion
14th of September 2011 |
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DOOH Industry Event |
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| 14:00 – 14:10 | Welcome and Agenda (Oliver Schwede) | ||||
| 14:10 – 14:20 | Introduction to OVAB Europe (Dirk Hülsermann) | ||||
| 14:20 – 14:30 | Vorstellung IG Adscreen (Andreas von Arx) | ||||
| 14:30 – 14:40 | Introduction of other Associations and Participants | ||||
| 14:40 – 15:00 | Status Quo Networks in Germany, Austria and Switzerland (Oliver Schwede) | ||||
| 15:00 – 15:30 | Coffee Break | ||||
| 15:30 – 16:30 | Standards & certification for Digital Signage Networks (Dr. Frank Goldberg) | ||||
| 17:00 – 17:10 | Break | ||||
| 17:10 – 18:00 | Roundup and Followup | ||||
15th of September 2011 |
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Strategy*(Leonardo da Vinci) |
Campaigns(Baltschug) |
Proof of Concept(Corvinus) |
Workshops(4 Seasons) |
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| 09:00 – 10:00 | “Key Note: Managing Growth – strategic views on the Digital Signage and Digital out of Home market”
invidis consulting GmbH |
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| 10:00 – 10:30 | Coffee Break | ||||
| 10:30 – 11:00 | “Services for media planner – an introduction to NECs European VUKUNET strategy”
NEC Display Solutions Europe GmbH |
“kompas info in den Oldenburger Schlosshöfen – Kundeninformation und Wegeleitung” (DE)
dimedis GmbH |
Interactive Communication and Presentation Solutions “From Digital Signage to Innovative Office Solutions”
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| 11:00 – 11:30 | “Setting up one of Europe’s largest retail DooH networks in Germany”
Telekom out of Home Media |
“Digital branding: a conceptual framework for interactive consumer experiences” (DE)
People Interactive GmbH |
“Premier League Stadiums – How to build and manage a large Digital Signage network?” (EN)
ComQi |
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| 11:30 – 12:00 | “Panel discussion with OVAB Europe and dpaa”
DOOH Panel |
Visual Art Germany Thorsten Wien |
“Carbrowser – Turnkey Lösung für alle Autohäuser” (DE)
memedia GbR |
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| 12:00 – 13:00 | Lunch Break | ||||
| 13:00 – 13:30 | “SWOT-Analysis of the German DOOH market”
ECE flatmedia |
“Der Stellenwert des Konzeptes im Digital Signage Projekt” (DE)
echion AG |
“Media-Jalousi – ein neuer Ansatz für Medien-Fassaden” (DE)
Mediabiose GmbH |
Multisensoric Communciation „Touch and Gesture Control at the Point of Sales“
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| 13:30 – 14:00 | “Mergers and acquisitions – a way to grow in the digital signage industry – a Scandinavian perspective”
Mermaid A/S |
Cheil Germany GmbH Volker Selle |
“Pay per look – measuring and billing digital signage campaigns” (EN)
Ayuda Media Systems |
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| 14:00 – 14:40 | “Neue Vertriebswege: Sales Strategien für den IT-Channel”
Cittadino GmbH |
Evisco AG – The Electronic Vision Company Jürgen Hausmann |
“Projekt Golfhaus” (DE)
komma,tec redaction GmbH |
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| 14:40 – 15:10 | “Strategic investments: opportunities, market drivers and realities”
Wellington Partners |
“Contboxx – der erste Content-Store für Digital Signage” (DE)
Adversign Media GmbH |
“Product selector for the PoS – Arcelik product selector” (EN)
KocSistem A.S. |
“Der Digital Signage Software Markt -eine qualitative Bewertung.” (DE)
PrimeConsult |
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| 15:10 – 16:00 | Coffee Break | ||||
| 16:00 – 16:30 | “Delivering Digital Signage – market perspective form an ICT-provider”
Kapsch BusinssCom AG
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“DOOH rating – mobile measurement for winning TV budgets” (EN)
MeterLive Ltd. |
“Augmented Reality – Ein Trend für Digital Signage Systeme?” (DE)
metaio GmbH |
„The 3D Value Chain – from Production to Playout“ (Tridelity & Partner)
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| 16:30 – 17:00 | “Samsonite campaign on the new Infoscreen outdoor channel”
Julia Kienzle, Category Manager Samsonite |
“Infogate – a new service which improves airport service offerings and reduces operational costs” (EN)
Flughafen München GmbH |
“Operation and Service Concepts for professional DooH Networks”
Alcatel-Lucent Deutschland AG/CityUp GmbH |
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| 17:00 – 17:45 | “Digital screens in a luxury retail retail environment” Guy Cheston, Director of Advertising Sales & Sponsorship at Harrods |
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| 17:45 – 18:00 |
“The Digital Signage and Digital out of Home industry in Europe: a conclusion and perspective” DailyDOOH |
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| 18:00 – 00:00 | Network Event at the Airbräu Restaurant | ||||
16th of September 2011 |
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OVAB Europe |
Content Day |
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| 09:00 – 12:00 | OVAB Europe Standards Workshop (Room: Adlon/Gravenbruch) | BlueFox Content Day (Room: 4 Seasons) – for more information and registration contact Andrea Le Vot (andrealevot@bluefox.fr) | |||
| 13:00 – 15:00 | OVAB Europe Annual Membership Meeting (Room: Adlon/Gravenbruch) | ||||
Do you need more information or wish to contact us? |
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