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OVAB Europe Digital Signage Business Climate Index

Digital Signage business sentiment remains on growth trend

The OVAB Europe Digital Signage Business Climate Index (DBCI) has slightly decreased since the last poll in May. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners.
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DBCI_2015_PL_400_Artikel
DBCI Poland July/August 2015 | Current business sentiment with slight decline (Grafic: invidis)

The Digital Signage Business Climate Index (DBCI) in Poland has decreased since the last poll in May. The Index fell from 59,05 base points by 8,33 points to reach 54,50 base points.

While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become more conservative.

Further research:

In 2014 less than 10% of all Digital Signage solutions or DooH campaigns were realized with the integration of mobile devices.

Within the next two years the market participants see the current situation changing. The market share of Digital Signage solutions or DooH campaigns using mobile integration will grow to on average of 10% to 15%.

Here the full survey Poland July/August 2015 can be downloaded.