OVAB Europe Digital Signage Business Climate Index

Digital Signage business sentiment remains slightly negative in July and August

- Since the last survey in March the OVAB Europe Digital Signage Business Climate Index (DBCI) Russia has remained almost flat. The DBCI is polled by invidis consulting with the support of the digital signage and digital out of home association OVAB Europe. von Daniel Russell


DBCI Russia July/August 2015 | Digital Signage industry with slightly negative business sentiment (Graphic: invidis)

The Digital Signage Business Climate Index (DBCI) in Russia has increased marginally since the last poll in May. The Index rose from -7,15 base points by 0,33 points to reach -6,82 base points.

Like the current business situation and the outlook for the future is assessed more conservatively by the market participants compared to May

As the political crisis has cooled off in the last few months, the economic situation in the Russian Federation remains volatile. The main problems are the low oil price, a high inflation combined with an devaluation of the local currency and the retreat of foreign investments.

Further research:

Other than touch technology, interactive solutions are still not yet in high demand from the customer.

For QR/hashtag, iBeacon/NFC and Kinect most market participants expect only a average to low customer demand over the next 24 months

Here the survey can be downloaded in English (full report) and Russian (summary).

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