Abu Dhabi Sponsorship

LG Teams Up With Yas Marina Circuit

- LG Electronics to supply Yas Marina Circuit with digital signage displays and the full line up of consumer displays. Especially LG’s sunlight readable displays will be of high use along the racetrack. von Florian Rotberg

LG and Yas island agree partnership (Photo: LG)

LG and Yas island agree partnership (Photo: LG)

LG Electronics Gulf FZE signed a one-year contract with Yas Marina Circuit, to be the official electronic partner for the racing track and multipurpose sporting venue. From September, LG Electronics will be the official supplier of professional display solutions and handheld devices on and off the track across the circuit.

Mr. D.Y.Kim, President of LG Electronics Gulf FZE said, “There are few sports that can attract the kind of young, switched-on audience that motorsports can. Our partnership with Yas Marina Circuit offers an exciting and youthful way to appeal to consumers and we are confident it will contribute to increasing LG’s overall brand exposure. LG’s solutions at the venue will provide a seamless digital experience for visitors to truly capture the essence of LG’s famous ‚Life’s Good‘ brand proposition at Yas Marina Circuit.”

Commenting on the partnership, Mr. Al Tareq Al Ameri, CEO of Yas Marina Circuit said: “We are delighted to have LG Electronics join our expanding roster of partners and sponsors at the Circuit. LG is an exciting brand with broad consumer appeal and this partnership comes at a wonderful time as we continue to expand our business and customer visitation.”

The collaboration includes LG Electronics supporting Yas Marina Circuit with premium B2B solutions including high-end displays in addition to the latest consumer products ranging from their OLED TV line up to mobile communications.

The partnership aimed at connecting with Yas Marina Circuit’s extensive network of sports fans across the country, is another step forward by LG Electronics towards bringing the LG brand to life in the minds of its target consumers. This strategic association provides LG Electronics with the platform to speak to passionate fans and sport enthusiasts across the country, to show how LG’s stylish design and smart technology can enhance their lives.

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