OVAB Digital Signage Summit Europe

Organisers celebrate successful Digital Signage Summit Europe

- Digital Signage Summit (DSS) Europe 2015 took place at Hilton Munich Airport on 10 and 11 September, making it the first event from a partnership between Integrated Systems Europe (ISE) and invidis consulting. The collaborators announced their joint venture at ISE 2015 in February. von Theresa Amann

The Digital Signage Summit Europe 2015 has been a huge success (Image: Steffen Horak)

The Digital Signage Summit Europe 2015 has been a huge success (Image: Steffen Horak)

DSS Europe featured more than 40 speakers, 30 exhibitors, 15 presentations, seven panel discussions and attracted 477 delegates – with almost half of the attendance visiting from outside Germany. This year’s event continued the legacy that invidis consulting started with the first Digital Signage Conference in 2007.

The organisers made a strategic decision to combine their skillsets and develop the key event for digital signage and digital out of home (DooH). With the attendance figure for DSS Europe 2015 being the largest to date, and with events planned for Russia in October and Dubai in November, it’s clear that they are delivering on their objective.

DSS Europe 2015 was split over two days. Both days saw 30 industry-leading companies take over the grand atrium of Hilton Munich Airport. Exhibitors included: NEC Display Solutions, Samsung, LG, Sharp, BenQ, Toshiba, Elo, Barco, Matrox and Scala.

Delegates and exhibitors commended the newly introduced matchmaker matchmaking service, which they used to schedule appointments with people and companies they wanted to connect with. The easy to use system used the latest scheduling technology to support the creation of meaningful business relationships.

On Day 1, Industry experts from invidis consulting led a digital signage and DooH tour around installations in Munich city centre. The tour included standout projects, such as Münchner Bank – with its cutting-edge multimedia technology – and highlighted ways in which the use of digital signage can be improved.

In the evening, the organisers hosted the Digital Signage Evening Event & Award Ceremony, which recognised the industry’s top performers. This was combined with the launch of the ‘invidis Digital Signage Yearbook 2015/16’ (in German and English) and the ‘DooH Yearbook 2015/16’.

Day 2 saw a series of important keynotes, presentations and panel discussions, covering key industry topics like 4k, digital agencies and DooH. There was also an exclusive launch from Google. The multinational technology company chose DSS Europe 2015 for the EMEA launch of its Chromebase digital signage solution.

One of many highlights was Giovanni Flore’s keynote speech about his work with Benetton Group. Flore helped to re-invent Benetton’s high street presence with the Live Window project, which has captured people’s imaginations through a fun and engaging concept.

TMTFactory presented its highly successful digital retail solution for FCBarcelona, Razorshop gave insight into its transformative digital solution for the physical retail shopping experience and Deutsche Post DHL discussed the relaunch of its ground-breaking Innovation Centre.

invidis consulting’s Florian Rotberg: „DSS Europe 2015 has been a great success. It was our largest conference to date, with strong international representation, which demonstrated perfectly what the joint venture between invidis and ISE is capable of.

“The matchmaking service proved to be a tremendous success. The feedback from delegates was very promising and we will extend DSS matchmaking to more events in the future. We’re looking forward to creating a full two-day event next year, with many exciting new event features.”

Integrated Systems Europe’s Mike Blackman added: “We’ve thoroughly enjoyed the first chapter in our joint venture with invidis consulting and look forward to many more in the future. This year’s programme was full of highlights and we witnessed some very important conversations that will help shape digital signage and DooH in the future. We now look forward to DSS events in Russia and Dubai, and to working together to make DSS Europe 2016 an even bigger success.”

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