Digital Touch Points

Middle East focuses on Customer Experience

- Qatar Airways proudly wears its exclusive five-star customer ranking wherever the Doha-based carrier flies. Not only the regions airlines are focusing on customer experience – but the concept of offering an emotional customer centric experience in retail, tourism or aviation is catching on. Digital touch points play here a fundamental role. von Florian Rotberg

Lancome Experience at Doha Airport (Photo: Qatar Airport)

Lancome Experience at Doha Airport (Photo: Qatar Airport)

Few days ago Qatar Airways joined executives from various airlines and airports around the world at the Global Aviation Festival in London to showcase its end-to-end customer experience offering.

Qatar Airways presented key innovations behind the design of customer experience across all touch points at Qatar Airways, and how the airline has taken a unique approach to creating a five-star end-to-end travel experience for its passengers.

On site digital touch points are the platform for most customer experience concepts stretching from online, mobile to brick-and-mortar. Digital Signage and touch-application offer a great advantage versus mobile based solutions. The retailer, hotel or airline controls the content offering. No ad blockers, no competition just a click away and immediate access to rich media content makes digital touch points on site very attractive.

invidis will focus on best of breed customer experience concepts at this year’s Digital Signage Summit MENA on 16 November in Dubai. One of the best practice concepts featured will be Doha Airport. The recently opened hub of Qatar Airways offers a great user experience for travellers and the Best of Class digital signage content. DOH’s flight information display content leads the industry in the region. invidis’ managing director Florian Rotberg will present in his keynote how to turn stores into stories.

Lancome Experience at Doha Airport (Photo: Qatar Airport)

Lancome Experience at Doha Airport (Photo: Qatar Airport)

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