OVAB Europe Digital Signage Business Climate Index

Digital Signage market business sentiment expects an end-of-year rally

- The Digital Signage Business Climate Index (DBCI) in Italy has further increased since the last poll in July. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners. von Daniel Russell


DBCI Italy 2015 September-October (imag: invidis, Luigi Caterino / Balich Worldwide)

The Digital Signage Business Climate Index (DBCI) in Italy has increased since the last poll in August. The Index grew from 30,00 base points by 1,20 points to reach 31,20 base points.

The current business situation remains difficult in Italy. Many of the polled companies are satisfied, however also the negative sentiment has increased by 20%.

In turn the optimism towards the near future saw an very strong growth by almost 30%. As 75% of all polled companies expect a more favourable situation for their business within the next six months.

Further research:

Almost 70% of the polled companies in Italy expect to have a growth in revenues in 2015 compared to 2014.

Still 42,8% of all polled companies had to accept a decline in revenues in the first six months of 2015. However, most of those companies are expecting to have balance the losses at the end of the year

The full survey can be downloaded here.

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