OVAB Europe Digital Signage Business Climate Index

Digital Signage business sentiment is slowing down in France

- The Digital Signage Business Climate Index (DBCI) for France has been polled for twelve months running now. The current DBCI  decreased from a positive to a slightly positive level. von Daniel Russell


DBCI France November/December 2015 | Digital Signage industry with robust outlook for the next six months (Image: invidis)

The digital Signage Business Climate Index France has decreased significantly by 20,76 base points from 52,65 base points to 31,89 base points. The decline of the index has been fairly strong. However, almost 60% of the market participants are still satisfied with their current situation and business in general is good. But most market participants are concerned by an in average very long tender process and increasingly fierce competition in the French IT and Digital Signage market.

At the same time the optimism towards the near future is consentingly good. Now well over 55% of all polled companies expect a more favourable situation for their products and services in the Digital Signage and Digital out of Home market within the next six months.

Further Research

The market leaders among the distributors in France are SIDEV, Tech Data and FVS. Between 45% and 55% of the market participants have worked with those competitors.

45% of the DooH market has seen a rise in bookings in the current year. The overall market is expected to register a healthy increase in the number of advertising bookings for 2015

The full survey can be downloaded here in English and French.

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