DSS Europe 2016

Panel „Programmatic buying, the media mix and real time advertising campaigns“

- In the DooH Planning & Booking section of the DSS 2016, current SSP and DSP solutions will be discussed as part of the „Programmatic buying, the media mix and real time advertising campaigns“ panel. Distributional and technical challenges are to be awarded particular focus. von Daniel Russell

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DSS Europe 2016 | DooH programmatic buying panel (image: Ströer)

Continue reading the full article on the Digital Signage Summit website.

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