Ice hockey in Real-time – Škoda DooH-campaign in Russia

- The Volkswagen-owned Czech car manufacturer Škoda recently implemented a DooH campaign incorporating live feeds from ice hockey world championship matches. Škoda made the most of the buzz surrounding the tournament for an attention grabbing campaign. von Daniel Russell

DSS-2016-Skoda-Eishockey-WC-2016-invidis

DooH campaign | Škoda at the eishokey world cup 2016 (Image: Screenshot invidis)

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