DooH Campaign

Coca Cola´s interactive colouring book

- In Australia, Coca Cola was implementing a DooH campaign for its Deep Spring product line, which consists of mineral water with and without different flavours. Interactive touch screens were utilised in an attempt to win over the health conscious target market. von Theresa Amann

Touchscreen Coca Cola Deep Spring Campaign (Image: JCDecaux)

Touch screen Coca Cola Deep Spring Campaign (Image: JCDecaux)

Continue reading the full article on the Digital Signage Summit website.

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