Digital Signage Explorer

Bigger is better. Zara not only uses normal vertically installed screens as a floor plan, the also have huge >70” screens on the right and left side next to the cash desk. Even bigger are the LED- walls which are either next or above the cash desk. ...

The Zara brand has a well-defined digital signage strategy for all their stores. Large LED boards are installed near or behind the chasers counter. The installation will preferably be visible from outside the store (like in this store) and can either be in portrait format from floor to ceiling next to the counter or in landscape format on the wall behind of the counter. ...