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Schuh Oxford Street 470

The Schuh store on Oxford Street 470 shows the usual Schuh shop window Digital Signage installation. Two 42” LCD display in landscape format directly integrated in the shop window furnishing. The technical integration is good. However the single screen installation is not up to date with other Digital Signage installations in the fashion retail environment (the project was rolled out 2009/10). Today you only can create a recognizable impact with the customer by deploying video wall or large LED board solutions. The Edinburgh-based fashion footwear retailer has various footwear brands on sale and therefore created templates for each company they brand to maximize impact. The Digital Signage installation will also be used to communicate to customers when the stores are closed by pointing them to their website and e based purchasing system.

Source: invidis.de

Facts & Figures

CompanyGenesco Inc.
IndustryRetail - Sports
Retail - Fashion Shoes
Number of branches2455
BranchSchuh Oxford Street 470
Type of branchRegular Branch
AddressOxford Street 470
W1C 1LA London
Number of displays2

Location

Schuh Oxford Street 470

Type of installationStandard
FittingIntegrating in furniture
Shop window
PoV situationPassage Situation
Active Shopping
DisplayNumber: 2
Height: 42" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display suppliernot specified
Display featuresnot specified
Project partnernot specified
ContentProduct Advertising
Service Information
Other
Logging24. November 2014
Checked by invidisYes

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