Digital Signage Explorer

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Simply Be

The plus size brands Simply Be and Jacamo are sharing this high street concept store at Oxford Street. The shop has various digital signage installations. First, right next to the entrance a media wall with digital and analogue displays in different sizes and formats covers the whole wall over two stories. Six displays from 32” to 55” and backlight posters are unevenly scattered over the wall.
The content is only still images from the current collection. The other noteworthy digital signage installations are three video walls with 2x2 displays (46”). One is placed on top of the stairwell to the first floor and the other two are behind the casher counter on the ground level and first floor. All three show a mix of still images and videos promoting the current product line as well as new offers and events.
Moreover, three tablets on special stands are running in the lounge near the fitting rooms and the customers can browse through it while waiting for a free booth. Technically all installations are very well integrated in the overall shop concept.
However, a more dynamic content would even more enhance the quality of this digital signage solution.

Source: invidis.de

Facts & Figures

CompanyJ D Williams & Company Limited
IndustryRetail - Fashion Apparel
Retail - Fashion Accessories
Retail - Fashion Shoes
Number of branches
BranchSimply Be
Type of branchRegular Branch
AddressOxford Street 138-140
W1D 1LY London
Number of displays18

Location

Simply Be / Jacomo

Type of installationStandard
FittingOn wall mounting
Stand
PoV situationActive Shopping
DisplayNumber: 18
Number Videowalls: 3
Videowall: 2 x 2
Height: 32"-55" / 46" (estimated)
Format: 16:9
Orientation: Landscape & Portrait
Typ: Professional Display
Display suppliernot specified
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Infotainment
Service Information
Other
Logging18. November 2014
Checked by invidisYes

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