invidis digital signage explorer > Großbritannien > London > The Sting

The Sting

The store front on Piccadilly Circus of the fashion retailer The Sting is dominated by two large video walls. The shop windows on the left and right side of the main entrance are completely filled by 4x5 displays each. The video walls are functioning as a background for the shop window display, at the time of the survey this was several mannequins dressed with the current product line. The content was good and fitted the company’s image, it was more branding than product placement. The technical integration could have been better, as the displays were only mounted on not integrated in the shop furnishing and electronic components were in plain sight of the viewer.

Source: invidis.de

Facts & Figures

Company The Sting B.V.
Industry Retail - Fashion Apparel
Number of branches / with
Digital Signage
6 / 1
Branch The Sting
Type of branch Regular Branch
Address Regent Street 55
W1B London
Number of displays 40

Location

The Sting London

Type of installation Standard
Fitting On wall mounting
Shop window
In-Store
PoV situation Passage Situation
Active Shopping
DisplayNumber: 40
Number Videowalls: 2
Videowall: 4 x 5
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplier not specified
Display features Videowall
Project partner not specified
Content Image movies
Logging19. January 2015
Checked by invidis Yes

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