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Apple Store

So far you could find displays designed like i-Phones in the windows of the apple store to show passers the latest products but they are gone now but you can still find the four big screens above the Genius-Bar which is the counseling center for apple costumers. During the classical period of waiting they explain the current technology of apple products to you. The Genius-Bar is the only place in the store where no apple products are exhibited. That’s why digital signage makes sense on this spot because somewhere else it would just distract from the amount of iPads, iPhones and MacBooks.

Source: invidis.de

Facts & Figures

CompanyApple Distribution International
IndustryRetail - Electronics
Retail - Telecommunication
Number of branches
BranchApple Store
Type of branchFlagship Store
AddressRosenstraße 1
80331 Munich
Number of displays4

Location

Overall Rating Branch

Overall Rating5.0

Installation

Type of installationStandard
FittingIntegrating in walls
PoV situationHigh dwell time
DisplayNumber: 4
Number Videowalls: 4
Height: 50" (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partnernot specified
ContentInfotainment
Service Information
Logging16. May 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating5.0

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