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Der israelische Spezialist für Audience Tracking Systemen hat George E. Murphy als neuen CEO bestätigt. Murphy war zuvor als Senior Vice President Global Marketing bei George E. Murphy tätig. George E. Murphy wird für Sales, Marketing und Business Development bei TruMedia verantwortlich sein.Gleichzeitig verkündet das Unternehmen die Eröffnung einer Hauptniederlassung in Tampa, Florida. Eine wichtige Entscheidung. Ist doch gerade für den amerikanischen Markt das Thema Audience Measurement sehr wichtig. Wer als Anbieter dieser durchaus kostspieligen Systeme Erfolg haben will, kommt nicht drum herum ein Sales- und Support-Team vor Ort zu haben.
Weitere Informationen unter www.tru-media.com.