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Ein neuer Verein mit einem starken Line-up geht an den Start, um in die Zukunft der digitalen Medien zu erforschen. „Zukunft Digital –Forschungsinitiative Neue Medien e.V.“ heißt der neue Zusammenschluss, der aus hochkarätigen Mitgliedern besteht.Der Verein soll das Nutzerverhalten in Neuen Medien erforschen und daraus praxisrelevante Handlungsanweisungen für Marketing und Kommunikation ableiten. Unter anderem sind die Axel Springer Digital TV Guide GmbH, IP Deutschland, IGA Worldwide, TVzweinull, TietoEnator, LM Medienberatung und Microsoft Deutschland GmbH als Partner beigetreten. Weiter Infos finden Sie unter www.zukunft-digital.de.
(eca)