Die Agenda (Stand: 15. April 2008):
Dunnhumby
“Tesco Screens – A Creative Future”
Background: Identifying the need to be creative in-store and engage our audience
Understanding the process for selecting a creative partner
Planning for tomorrow: What will the future hold?MaxBox Digital Retail
“Digital Retail … a solution to retail slowdown?”
The evolution of the digital retail kiosk
Where is digital retail now and what is its place in the retail environment?
Where to next with digital retail – future growth opportunities?Neo Advertising
“In-Store Screens – Generating Revenue”
A pan-European perspective
Understanding how Edeka (Germany’s no.1 retailer) use their in-store screens to generate advertising revenue
The future of advertising on screens in store – what does the business model of tomorrow look like?
Für alle Teilnehmer aus Deutschland wird besonders der letzte Vortrag spannend werden. Dirk Hülsermann, Direktor Business Development International bei Neo Advertising, kennt sich in der Digital-Signage-Branche hervorragend aus. Über 60 Edeka-Märkte hat Neo Advertising mittlerweile mit Instore-TV ausgestattet. Dementsprechend interessant wird es sein, zu erfahren, wie aus Sicht von Neo Advertising das Digital-Signage-Geschäftsmodell zukünftig aussehen kann. (eca)