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Im Handel wird oft von WKZ gesprochen – ein wichtiges Mittel, um verkaufsfördernde Maßnahmen am PoS umzusetzen. Was genau WKZ sind und wie sie funktionieren, erläutert Dr. rer. nat. Jürgen Kaack von der STZ-Consulting Group in seinem Fachbeitrag „Zwischen Provision und Verkaufsförderung“. Den vollständigen Text finden Sie im Mittelstandswiki: Zwischen Provision und Verkaufsförderung. (eca)
