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sollten die Konsumenten auf das Portal locken. Für den Web-2.0-Anspruch sorgt der User Generated Content, der das Angebot komplettiert.
invidis-Kommentar
Handelswerbung 2.0 – es ist durchaus vorstellbar, dass es auch eine Verknüpfung zu Digital-Signage-Netzwerken geben wird. Immerhin könnte man über das Portal aktuelle Produktnachfragen quantifizieren und dementsprechende Inhalte in DS-Netzwerken im LEH anpassen. Aus der Verzahnung von Vivalista.de und Netzwerken im Lebensmitteleinzelhandel könnten neue Möglichkeiten der Kundenkommunikation entstehen. (eca)