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Digital Signage bei Rein von den Filialzahlen gesehen ist es jedoch wie der Kampf zwischen David und Goliath. Während Schlecker auf ein Imperium von 11.000 Filialen in Deutschland blicken kann, muss sich Rossmann mit rund 1500 Verkaufsstellen zufrieden geben. Dennoch: Sollte es zu einem Roll-out kommen, wird es ein schönes Projekt werden. Gut zu erkennen, dass Sony wohl in die engere Wahl der Display-Lieferanten kommen wird. Dennoch glauben wir nicht, dass es sich dabei um ein Ziris-System handelt.
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- Sony-Display bei Rossmann
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- Rossmann-Instore-TV
(eca)
