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Das niederländische Neo Supermarkt TV Netzwerk erreicht wöchentlich drei Millionen Konsumenten über 1.200 Screens in 200 Supermärkten verschiedener Lebensmitteleinzelhändler und Kooperationspartner:
- PLUS
- C1000
- Super de Boer
- MCD
- Jumbo.
Diana Niemer, Produktmanagerin von Supermarket TV, betont die konsequente Einblendung von Packshots im Bild in Bild Screensplit mit dem korrespondieren Werbespot als eines der Erfolgsfaktoren.
(eca)
