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Wissen was der Kunde will

Nur noch 4 Wochen bis zur 3. Münchner Digital Signage Konferenz. Diesmal steht die Konferenz ganz im Zeichen des Anwenders. Die Redner stammen aus unterschiedlichsten Branchen und erklären welche Herausforderungen in der Kommunikation sie mit Digital Signage bewältigen konnten und wo das neue Medium an seine Grenzen stößt.

Auf vielfachen Wunsch haben wir den „Audience Metrics Workshop“ nun doch in die Konferenz integriert. Der Workshop wird als moderierte Panel-Diskussion gestaltet. Teilnehmer können ihre Fragen sowohl während des Workshops stellen, als auch im Vorfeld.

09:30 – 09:40„Welcome to the Conference“Florian Rotberg, Managing Director invidis consulting
09:40 – 09:55“OVAB Europe -the first DooH centric Pan-European association”Dirk Hülsermann, President OVAB Europe
09:55 – 10:15“Overview over the digital signage industry in Europe” and Mall Signage Market UpdateOliver Schwede, Senior Analyst invidis consulting
10:15 – 10:45Keynote
„Shopping malls are like urban entertainment center – how does this influence the communication to customers and visitors?“
Klaus Striebich, Managing Director Leasing ECE Projektmanagement GmbH & Co.KG
10:45 – 11:15“Principles of Communication at the Point of Sale. With reference to the Sunrise research project conducted by GfK AG.”Roger Strack*,Managing Partner Service Plan Power of Sales GmbH & Co. KG and Martin Langhauser*, Division Manager GfK AG
11:15– 11:45Coffee Break
11:45 – 11:50Tourism Market Update
11:50 – 12:20„Multichannel marketing and integrated communication in tourism”Dr. Ferdinand Hager, Board of Management feratel media technologies AG
12:20 – 12:25Travel Retail Market Update
12:25 – 12:55„How the world’s biggest provider of food & beverage, duty free and retail services integrates digital communication into POS measurements.”Danielle Raimondi*, Autogrill/Serravalle
12:55 – 13:55Lunch Break
13:55 – 14:00DooH Market Update
14:00 – 14:30„Do current technology and pricing fail to meet the requirements of the outdoor advertising industry? What does it take to digitize traditional billboards and posters?”Christian Vogel, Head of Digital Outdoor Wall AG
14:30 – 14:35Corporate Communications Market Update
14:35 – 15:05“Pitfalls and solutions for employee communications in the maintenance overhaul and repair sector”Gerda Stein Elton, Communications Manager Lufthansa Cargo AG
15:05 – 15:40“Results of the first OVAB Europe Study conducted by Nielsen.”Nielsen Media Research and Beiersdorf* / Brown Forman*
15:40 – 16:00Coffee Break
16:00 – 17:30Workshop: Audience Metrics Standards (Moderated Discussion)Etienne Reignoux, Chief Development Officer of NEO MEDIA GROUP (CH)
tba, JCDecaux (FR)
tba, Clearchannel Outdoor (US)
16:00 – 17:30Partner-Events
18:00 – 21:00Post Conference Networking with open bar

* requested

Details zu den Redner und dem Programm finden Sie unter hier.

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