10:30 – 11:00 | Digital Signage: A cross marketing tool | nova versa Ilona Klevansky – Managing Director |
11:00 – 11:30 | Cost reduction through digital way guiding – a TCO preview | A-Design AG Christa Angehrn – CEO |
11: 30 – 12:00 | News-Content for Digital Signage – which aspects are relevant?Nachrichten-Inhalte für Digital Signage – worauf ist zu achten? (Vortrag auf Deutsch/Presentation in German!) | n-tv Swen Büttner – Manager Content Pool Content Licensing & Business TV |
12:10 – 13:30 | Lunch Break | |
13:30 – 14:00 | Content strategies | Bluefox Guillaume de la Tour – CEO |
14:00 – 14:30 | From „content“ to„intelligent content“ – effective Digital Signage Von „Content“ zu „intelligent Content“ – Wirkungsstarkes Digital Signage (Vortrag auf Deutsch/Presentation in German!) | Seen Media Stefan Knoke – Managing Partner |
14:30 – 15:10 | Absolute priority: smart content(Vortrag auf Deutsch/Presentation in German!) | DNS mulitmedia factory GmbH Federico Dreves & Frank Beckmann |
15:10 – 16:00 | Coffe Break | |
16:00 – 16:30 | Digital out of home – the importance of content quality | Wall AG Christian Vogel – Leiter Digital Outdoor |
16:30 – 17:00 | Overcoming the challenges of digital outdoor advertising | GDS Alexander Miskiw – Key Account Manager |