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Allerdings stehe der Digital Signage-Branche ein tiefgreifender Wandel bevor. „Das Internet-TV wird alles verändern. Denken sie An Google-TV-Ads. Wir haben unsere Software schon darauf eingestellt.“ 3D hält Cremins dagegen nur für eine Randerscheinung und Ergänzung zu anderen Angeboten.
Mit seinen preiswerten Angeboten glaubt Signagelive im Trend zu liegen. „Traditionelle Firmen kommen langsam darauf, Digital Signage zu nutzen. In zwei bis drei Jahren werden diese Sleeping Giants aufgewacht sein.“ Dann gehöre Digital Signage so selbstverständlich zum Portfolio wie Onlineauftrtitte und klassische Werbung. (swa)