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Smart Director ist eine webbbasierte Serviceplattform, integriert in die picturemachine professional-Technologie, die sich speziell am Bedarf von Franchisern und Filialisten orientiert. „Gerade aus dem zentral gesteuerten, hochskalierbaren Anspruch an Digital Sales Communication von Großkunden entstand der Wunsch nach einem solchen Instrument“, so Franz Josef Medam, Geschäftsführer von Cittadino. Es erlaube auf einfache Art und Weise, regionale Besonderheiten nahtlos ins Programm zu integrieren, so Medam weiter. Auf der IFFA im Mai 2010 in Frankfurt präsentierte sich promedia Theken TV für den Lebensmittelhandel mit einem Sendekonzept, das die Technik von smart director nutzt. (rs)
