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Die Wahl der Kategorie-Gewinner der POPAI Digital Awards wurde in geschlossener Sitzung durch eine Fachjury aus Experten, Marken- und Handelsvertretern durchgeführt. Hier alle Preisträger nach Rubriken:
Best Digital Signage
- Synchronized multi display digital escalator advertising and LCD advertising at Tallaght shopping centre, Dublin. Eingereicht durch: dZine, Belgien
Best Interactive (Zwei Gewinner)
- Audi Car Configurator. Eingereicht durch:Seen Media, Deutschland
- Nedap Tweet Mirror. Eingereicht durch: Nedap Deutschland
Best Sound
- Klangwelt Apollo Optik. Eingereicht durch: echion Corporate Communication AG, Deutschland
Best Content Creativity
- Diesel ’Be Stupid’ Photos. Eingereicht durch:Comtech Experience A/S,Dänemark
Best Media Technology
- Miele Inspirience Centre Utrecht. Eingereicht durch: Scala, Deutschland
Best Digital Media Concept
- Multi Channel bei Tchibo. Eingereicht durch: Tchibo GmbH (rs)