Track 1, the Business & Strategy Track, will run from 08:00 until 18:30 and feature presentations on topics as diverse as interactivity, content syndication, augmented reality and mobile technology. This track is aimed at C-level industry professionals and thought leaders from the whole digital signage value chain.
08:00 – 09:00 | Registration |
09:00 – 09:30 | Innovations and Trends in DOOH: 2011 AlBarq – Abu Dhabi Media Company (AE) Andrew Wood |
09:30 – 10:00 | Strategic Thoughts on DOOH in a Premium Shopping Mall Environment ECE flatmedia (DE) Lars Peters |
10:00 – 10:15 | Coffee Break |
10:15 – 10:45 | Digital Out-of-Home Networks – The Importance of Targeting and Scalability for Advertising Harris Cooperation (US) Denise MacDonell |
10:45 – 11:15 | Streaming solutions for digital signageCost models, technical issues and chances Onelan Ltd. (UK) Dr. David Dalzell |
11:15 – 11:45 | Let’s Open Source -The Digital Signage Player Set Free! Ayuda Media Systems (CA) Andreas Soupliotis |
11:45 – 12:15 | Driving Growth in Digital Signage through Standards and Beyond Intel Cooperation (US) Jose Avalos |
12:15 – 13:15 | Lunch break |
13:30 – 14:00 | Advancing augmented realityBeyond labels Ydreams (PT) Ivan Franco |
14:00 – 14:30 | Touchless interaction with Digital Signage through 3D gesture technology Softkinetic (BE) Thomas Petersen |
14:30 – 15:00 | Content philosophy: OVAB Europe Content Group Bluefox (FR) Andrea Le Vot |
15:00 – 15:30 | Enhanced mobile and interactive media never.no (NO) Kelly Moulton |
15:30 – 16:00 | Coffee break |
16:15 – 16:45 | The Passion of Harrods‘ Shoppers ROI Team (UK) Andrew McCall |
16:45 – 17:15 | Helping SMBs to professionalize Digital Signage :tmtfactory) (ES) Daniel Urruchua |
17:15 – 17:45 | Industry experts wrap-up DailyDOOH (UK) Adrian Cotterill |