2011 Integrated Systems – Strategy Track

Track 1, the Business & Strategy Track, will run from 08:00 until 18:30 and feature presentations on topics as diverse as interactivity, content syndication, augmented reality and mobile technology. This track is aimed at C-level industry professionals and thought leaders from the whole digital signage value chain.

08:00 – 09:00Registration
09:00 – 09:30Innovations and Trends in DOOH: 2011 
AlBarq – Abu Dhabi Media Company (AE) Andrew Wood
09:30 – 10:00Strategic Thoughts on DOOH in a Premium Shopping Mall Environment
ECE flatmedia (DE) Lars Peters
10:00 – 10:15Coffee Break
10:15 – 10:45Digital Out-of-Home Networks – The Importance of Targeting and Scalability for Advertising
Harris Cooperation (US) Denise MacDonell
10:45 – 11:15Streaming solutions for digital signageCost models, technical issues and chances
Onelan Ltd. (UK) Dr. David Dalzell
11:15 – 11:45Let’s Open Source -The Digital Signage Player Set Free!
Ayuda Media Systems (CA) Andreas Soupliotis
11:45 – 12:15Driving Growth in Digital Signage through Standards and Beyond
Intel Cooperation (US) Jose Avalos
12:15 – 13:15Lunch break
13:30 – 14:00Advancing augmented realityBeyond labels
Ydreams (PT) Ivan Franco
14:00 – 14:30Touchless interaction with Digital Signage through 3D gesture technology
Softkinetic (BE) Thomas Petersen
14:30 – 15:00Content philosophy: OVAB Europe Content Group
Bluefox (FR) Andrea Le Vot
15:00 – 15:30Enhanced mobile and interactive media
never.no (NO) Kelly Moulton
15:30 – 16:00Coffee break
16:15 – 16:45The Passion of Harrods‘ Shoppers
ROI Team (UK) Andrew McCall
16:45 – 17:15Helping SMBs to professionalize Digital Signage
:tmtfactory) (ES) Daniel Urruchua
17:15 – 17:45Industry experts wrap-up
DailyDOOH (UK) Adrian Cotterill