The Event – The Munich Digital Signage Summit is a three day event of top-tier global Digital Signage and DooH players
Combining high-profile public sessions, closed-door discussions and private dialogue, the summit’s conversation ranges across both technical and media advertising related issues, addressing Digital Signage, Digital out of Home, in-shop retail concepts, wayguiding, news & entertainment, advertising & marketing, venture capital & equity finance.
EMEA DooH Network Summit
- Target group: network owner only
- On invitation or application only
- Focus on: planning and booking of DooH media, aggregating platforms, pricing models and media currency, quality criteria for DooH networks and definition of the media
- Evening event
- Incorporating the German, UK and MENA DooH groups
Preliminary Program
- International keynote
- Measurement and standards – Common approaches to measure and report footfall and proof of play
- Media mix – Outdoor goes digital – finding the right media mix for mall advertising
- Concepts – Iconic vs opportunites to see (ots)
- Concepts – Landscape vs potrait – what will prevail as the standard of digital out of home
- Site owner – How do site owners manage different operators and identifying synergies between their own and third party interests
- Concepts for retail – Best practice of developing a merchandising digital signage network in the retail environment
- Commercial cooperation – How to build reach by connecting with your competitor
- Media agencies – Challenges of integrating DooH in the media mix
Content Workshop
- Learning from best practice
- Interactive workshop: participants are invited to present their best content for Digital Signage / DooH and to explain its mode of action
- Organized by Bluefox and supported by OVAB Europe