2011 OVAB Munich Digital Signage Conference

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The Event – The Munich Digital Signage Summit is a three day event of top-tier global Digital Signage and DooH players

Combining high-profile public sessions, closed-door discussions and private dialogue, the summit’s conversation ranges across both technical and media advertising related issues, addressing Digital Signage, Digital out of Home, in-shop retail concepts, wayguiding, news & entertainment, advertising & marketing, venture capital & equity finance.

Registration Type	Price (incl. VAT)	Availability
Early Bird	500,00 € (595,00 €)	until 19.08.2011
Standard Rate	700,00 € (833,00 €)
Repeating Delegates	450,00 € (535,00 €)
DBCI Participants	500,00 € (595,00 €)

16:30 – 17:00Discussion

14th of September 2011
DOOH Industry Event
14:00 – 14:10	Welcome and Agenda (Oliver Schwede)
14:10 – 14:20	Introduction to OVAB Europe (Dirk Hülsermann)
14:20 – 14:30	Vorstellung IG Adscreen (Andreas von Arx)
14:30 – 14:40	Introduction of other Associations and Participants
14:40 – 15:00	Status Quo Networks in Germany, Austria and Switzerland (Oliver Schwede)
15:00 – 15:30	Coffee Break
15:30 – 16:30	Standards & certification for Digital Signage Networks (Dr. Frank Goldberg)
17:00 – 17:10	Break
17:10 – 18:00	Roundup and Followup
15th of September 2011
	Strategy* (Leonardo da Vinci)	Campaigns (Baltschug)	Proof of Concept (Corvinus)	Workshops (4 Seasons)
09:00 – 10:00	„Key Note: Managing Growth – strategic views on the Digital Signage and Digital out of Home market“ invidis consulting GmbH Florian Rotberg / Oliver Schwede
10:00 – 10:30	Coffee Break
10:30 – 11:00	„Services for media planner – an introduction to NECs European VUKUNET strategy“ NEC Display Solutions Europe GmbH Dirk Hülsermann		„kompas info in den Oldenburger Schlosshöfen – Kundeninformation und Wegeleitung“ (DE) dimedis GmbH Wilhelm Halling	Interactive Communication and Presentation Solutions “From Digital Signage to Innovative Office Solutions” Dr. Werner König (ict AG) Oliver Mack (ict AG) Stefan Schönfeldt (ict AG)
11:00 – 11:30	„Setting up one of Europe’s largest retail DooH networks in Germany“ Telekom out of Home Media Michael Pier	„Digital branding: a conceptual framework for interactive consumer experiences“ (DE) People Interactive GmbH Dr. Tillman Bardt	„Premier League Stadiums – How to build and manage a large Digital Signage network?“ (EN) ComQi Ronni Guggenheim
11:30 – 12:00	„Panel discussion with OVAB Europe and dpaa“ DOOH Panel Dirk Hülsermann and Brian Dusho	Visual Art Germany Thorsten Wien	„Carbrowser – Turnkey Lösung für alle Autohäuser“ (DE) memedia GbR Swen Topp
12:00 – 13:00	Lunch Break
13:00 – 13:30	„SWOT-Analysis of the German DOOH market“ ECE flatmedia Oliver Poppelbaum	„Der Stellenwert des Konzeptes im Digital Signage Projekt“ (DE) echion AG Michael Kimmich	„Media-Jalousi – ein neuer Ansatz für Medien-Fassaden“ (DE) Mediabiose GmbH Mariana Yordanova	Multisensoric Communciation „Touch and Gesture Control at the Point of Sales“ Ralf Kluth (Sovato) Sven Schneider (Expectare) Wolfgang Herfurtner (Evoluce AG) Clemens Lutsch (Microsoft)
13:30 – 14:00	„Mergers and acquisitions – a way to grow in the digital signage industry – a Scandinavian perspective“ Mermaid A/S Nico Colijn	Cheil Germany GmbH Volker Selle	„Pay per look – measuring and billing digital signage campaigns“ (EN) Ayuda Media Systems Andreas Soupliotis
14:00 – 14:40	„Neue Vertriebswege: Sales Strategien für den IT-Channel“ Cittadino GmbH Stefan Tiefenthal /Ulrich Kemp	Evisco AG – The Electronic Vision Company Jürgen Hausmann	„Projekt Golfhaus“ (DE) komma,tec redaction GmbH Fabian Scholz
14:40 – 15:10	„Strategic investments: opportunities, market drivers and realities“ Wellington Partners Frank Böhnke	„Contboxx – der erste Content-Store für Digital Signage“ (DE) Adversign Media GmbH Albert Roelen	„Product selector for the PoS – Arcelik product selector“ (EN) KocSistem A.S. Can Barış Öztok	„Der Digital Signage Software Markt -eine qualitative Bewertung.“ (DE) PrimeConsult K.J Veigel
15:10 – 16:00	Coffee Break
16:00 – 16:30	„Delivering Digital Signage – market perspective form an ICT-provider“ Kapsch BusinssCom AG Thomas Neumeister	„DOOH rating – mobile measurement for winning TV budgets“ (EN) MeterLive Ltd. Michael Mumcuoglu	„Augmented Reality – Ein Trend für Digital Signage Systeme?“ (DE) metaio GmbH Mark Weisbrod	„The 3D Value Chain – from Production to Playout“ (Tridelity & Partner) An Introduciton to Autostereoscopic Display Technology – Michael Russo (Tridelity) Content Creation – how to get the 3D? – Rainer Duda 3D Content Management – Demo on Tri-CMS – Marco Lopes (Tridelity) Products, References & Trends – Michael Russo (Tridelity)
16:30 – 17:00	„Samsonite campaign on the new Infoscreen outdoor channel“ Julia Kienzle, Category Manager Samsonite	„Infogate – a new service which improves airport service offerings and reduces operational costs“ (EN) Flughafen München GmbH Manfred Zötl	„Operation and Service Concepts for professional DooH Networks“ Alcatel-Lucent Deutschland AG/CityUp GmbH Thomas Strauss & Helga Ebel-Gerlach
17:00 – 17:45	„Digital screens in a luxury retail retail environment“ Guy Cheston, Director of Advertising Sales & Sponsorship at Harrods Denise MacDonell, General Manager Harris DOOH
17:45 – 18:00	„The Digital Signage and Digital out of Home industry in Europe: a conclusion and perspective“ DailyDOOH Adrian Cotterill
18:00 – 00:00	Network Event at the Airbräu Restaurant

16th of September 2011
	OVAB Europe		Content Day
09:00 – 12:00	OVAB Europe Standards Workshop (Room: Adlon/Gravenbruch)		BlueFox Content Day (Room: 4 Seasons) – for more information and registration contact Andrea Le Vot (andrealevot@bluefox.fr)
13:00 – 15:00	OVAB Europe Annual Membership Meeting (Room: Adlon/Gravenbruch)

Do you need more information or wish to contact us?

Contact to invidis consulting: Mrs. Christine Koller
Email: info@invidis.de
Phone: +49 89 2000 416 17

*simultaneous translation available
Program as of the 6th of September 2011 – The organizer reserves the right to modify or cancel the whole event or individual parts in space and/or time at short notice.

14th of September 2011

DOOH Industry Event

15th of September 2011

Strategy*

Campaigns

Proof of Concept

Workshops

16th of September 2011

OVAB Europe

Content Day

Do you need more information or wish to contact us?

*simultaneous translation available Program as of the 6th of September 2011 – The organizer reserves the right to modify or cancel the whole event or individual parts in space and/or time at short notice.

*simultaneous translation available
Program as of the 6th of September 2011 – The organizer reserves the right to modify or cancel the whole event or individual parts in space and/or time at short notice.