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„Wir freuen uns, Teil eines solchen Projektes zu sein“, sagte Oscar Elizaga, Vice President von Scala EMEA. „Onmedia hat hervorragende Arbeit geleistet.“
Das System besteht aus jeweils zehn Screens und ist für acht Städte geplant. Erste Installationen gibt es bereits in vier Städten. Als Displays werden LED genutzt, der Inhalt besteht aus Unterhaltung, Information und Werbung. Die Screens sind an Bushaltestellen und hoch frequentierten Plätzen angebracht.
Für das Netzwerk arbeitet Onmedia mit den örtlichen Regierungen und lokalen Partnern zusammen. Das Netzwerk wird zentral gesteuert und ist laut Onmedia erfolgreich gestartet.
For a full case study about digital signage’s role in Poland, visit www.scala.com/news/studies/onmedia.
About OnMedia
Onmedia is unique in the Polish market. Onmedia was founded in 2007. Its founders are people with passion and great experience in the advertisement industry. In September 2009 Onmedia launched the first country-wide, innovative modern communication media advertising network. More information at www.onmedia.com.pl
About Scala
Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com.