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Die Nordland systems fungiert in dem Projekt als Generalunternehmer. Insgesamt werden 1.600 32-Zoll LCD-Monitore installiert
Nur drei Wochen hatten die Mitarbeiter Zeit, um deutschlandweit die Aral-Tankstellen zu begutachten. Anfang Februar begann der Roll-out. Dabei werden die Dia-Kästen über den Tabakregalen entfernt und die Monitore installiert. Ende März 2011 soll das Projekt abgeschlossen sein.
„Wir werden wohl in etwa einmal den Erdball umrundet haben“, schätzt Torsten Voß, Projektleiter bei Nordland, die in Summe gefahrenen Kilometer in diesem Projekt.