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Zugleich bieten die Lösungen anonyme Videoanalysen, um die Werbung gezielter einzusetzen. Inwieweit dabei die Technologien des von Intel aufgekauften Unternehmens Cognovision (invidis berichtete) eine Rolle spielen, ließ Jose Avalos, Digital Signage Director, offen.
Zentral bei allen Installationen sind die Interaktivität und crossmediale Möglichkeiten.