Tuesday 24th May 2011
10.00 Case study: ARAL-BP Germany’s nationwide DS rollout
Andreas Pankow, Managing Director Nordland Systems
10.30 Design considerations for an Industrial Kiosk System
Mehmet Özer, Application Engineer Intermas-Elcom GmbH
11.00 Digital Signage: The whole truth? A short discussion about human senses
Ralf Kluth, Senior Principal Sovato
11.30 Invidis Top 100 – market leaders in Germany, Austria and Switzerland
Florian Rotberg, Managing Director invidis consulting
12.00 Content philosophy
Guillaume de la Tour, CEO and President Buefox
12.30 Kiosks in a connected world
Gerard Meijs, Product Manager Picture Kiosks EAMER Kodak
13.00 TCO – Understanding the Real Costs of Digital Signage
Louis D. Giacalone, President and Founder Coolsign
13.30 Digital Signage in Airports
Guy Konforti, DACH Regional Director C-nario
14.00 Shoppers respond to digital advertising – Results of a scientific study
Andrew McCall, Managing Director ROI Team
14.30 Content Development and Production in
Digital Signage
Thorsten Wien, Managing Director,Visual Art Germany
15.00 Emobility as Growth Potential for Kiosk and Digital Signage
Martin Klässner, International Business Development eMobility Infrastructure Solutions, Technagon
15.30 Digital Signage with instant guidance information– the extra service
Dr. Adrian Zentner, 3D Berlin
16.00 Case Study: No More Waiting in Line, Have ‘Time to Eat’
Ben Gondek, Managing Director, Newroom Media
Wednesday 25th May 2011
10.00 Overview of Digital Signage
Steven Keith Platt, Director and Research Fellow, Platt Retail Institute and special guests
10.30 Does DS Support Your Business Strategy?
Margot Myers, Director of Education and Training, Platt Retail Institute and guest speakers
11.00 Designing Innovations with Nokia, Nike, and Verizon
John Jones, VP, Executive Creative, Director, Retail, R/GA Digital Agency
11.30 Deploying and Operating a Digital Signage Network
Steven Keith Platt and special guest speakers
12.00 Review of Four DOOH Deployments in the EU and the US
Margot Myers and guest speakers
12.30 Advancements in Content Development
Steven Keith Platt and special guest speakers
13.00 Context Aware Digital Signage: Using Sensors to Understand the Audience
Miquel Martin, Senior Researcher, NEC Laboratories
13.30 Panel Discussion: Digital Out-of-Home Challenges and Opportunities
Featuring:Christian Vaglio Giors, CEO, NEO Advertising and Lars Peters,
Director, ECE flatmedia
14.00 How Marketing Technology Influences the Customer on the Path-to-Purchase
Steven Keith Platt and special guest speakers
15.00 Panel Discussion: Digital Signage in Retail Environments
Featuring: Bogdan Popescu, Dir. Gen., Monopoly Media France, Operator of Cigale TV
Thursday 26th May 2011
10.30 Panel Discussion: The EU Outlook for Digital Out-of-Home
In this open panel, industry experts from throughout the EU will address the status of the industry in their respective country, and their opinions as to the direction of the market.
Featuring:
- Dirk Hülsermann, Manager for DOOH Solutions, NEC
- Denis Gaumondie, Managing Director and Founder, OOH-TV
- Joan A. Clotet, Managing Director, Venco Digital Screens
- Hugh Coghill-Smith, Director, Onelan
- Leif Liljebrunn, CEO, ZetaDisplay
- Mariusz Orzechowski, Director of NEC Display Solutions, Poland
Moderated by: Lynn Matson, President and CEO, Pro-Motion Technology Group
12.30 Technology vs Acceptance -New prospects for Self Service
Wolfgang Beinhauer, Head of Competence Team, Fraunhofer IAO
13.00 Project: Education – Partners Wanted
Willi Schaupp, Managing Director, EDV Schaupp
13.30 Emerging Trends in Digital Signage Content Development
Roundtable discussion