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Balexert ist die viertgrößte Mall nach Fläche und zweitgrößte nach Besuchern und Umsatz (USD 560m). Insgesamt beheimatet Balexert 115 Retail Outlets und 13 Kinosäle.
Der führende Schweizer Digital Signage Netzwerkbetreiber Neo Advertising installiert bis zum 04. Juli die Digital Branding Zone. Die Installation umfasst 28 Displays (46“) und wird analog zu allen anderen Neo Netzwerken mit Broadsign Digital Signage Software betrieben.
Die Vermarktung erfolgt über die Schweizer Neo Advertising Büros in Genf und Zürich die nun zusammen ein nationales Netzwerk von 650 Displays in 50 Shopping Center vertreiben.
