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In drei inszenierten Räumen entlang der Themen Bahnhof, Consumer-Interaction und Portfolio-Vielfalt wird die gesamte Bandbreite der analogen und digitalen Außenwerbung gezeigt. „Analog, digital oder vielleicht doch ganz anders werden Christian von den Brincken, Geschäftsführer Marketing und Strategie und Axel Wiehler, Geschäftsführer Ströer Sales & Services außerdem das Ströer Media News Update 2011 präsentieren und zeigen, wie Außenwerbung wirkt.“
Die Media-Roadshow wird bereits zum achten Mal durchgeführt. Nach der Auftaktveranstaltung in Hamburg folgen Stationen in Düsseldorf, Frankfurt und München.
