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Der Kongress startet mit den Themen Digital Signage, neuen Geschäftsmodellen der Print- und Medienunternehmen, Kommunikationsstrategien der Kunden, Web-to-Media, Print-to-Web-Lösungen für Tablet-PCs und Smartphones. Dazu gibt es Diskussionsrunden und Praxisberichte von Anwendern und Herstellern.
„Ziel des Kongresses ist es, ein halbes Jahr vor der drupa und mit dem Überblick der erfolgreichen Keyplayer und Trends in der Branche, den Kongressbesuchern Orientierungshilfe für ihre Ausrichtung in 2012 zu geben“, so der BVDM.