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Media Markt Saturn bietet derzeit Unterhaltung in 23 Märkten in der Schweiz, das entspricht 5.000 Bildschirmen und jährlich 16.000.000 Passanten. Weitere Expansionen sind geplant: Bis zum Jahresende möchte das Media Saturn Management insgesamt 26 Märkte erschlossen haben.
“Wir sind sehr erfreut, dass Media Saturn Management die Partnerschaft mit Goldbach für die Vermittlung dieser völlig neuartigen Werbefläche gesucht hat“, sagt Fredy Grau, Head of Business Development bei Goldbach Media. „Ich bin überzeugt, dass sich der Erfolg von Media Markt Saturn Instore TV in Deutschland auch in der Schweiz wiederholen wird.“