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Die Aktion läuft vom 15.1. bis 14.2.2014. Registrierte Fachhändler haben die Chance durch Umsatz beziehungsweise Umsatzsteigerungen mit Large Format Displays von Samsung eins von insgesamt 15 VIP Tickets für das Fußballspiel FC St. Pauli gegen FC Union Berlin am 03.03.2014 zu ergattern. Geboten wird ein spannender Abend in der St. Pauli VIP-Loge mit Zugang zum Ballsaal (dem VIP-Bereich des FC St. Pauli) und authentisch, ehrlicher Fußball im Hamburger Kultstadion am Millerntor.
Zusätzlich erhält jeder Fachhändler einmalig bei seiner ersten Bestellung eines Samsung Large Format Displays im Aktionszeitraum ein FC St. Pauli Fan-Paket.