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Die neue Serie „Rücken Aktiv“ ergänzt das Rahmenprogramm von TV-Wartezimmer, das rund um die medizinisch-juristisch geprüften und patientenverständlichen Filme über Vorsorge und Therapieformen gezeigt wird. Nach Unternehmensangaben erreicht TV-Wartezimmer monatlich über 5 Millionen Zuschauer in deutschen Arztpraxen und Kliniken.
Mit den nutzwertigen Inhalten will TV-Wartezimmer ein attraktives Umfeld für die Mediakunden schaffen. Das in Freising ansässige Unternehmen vermarktet sich selbst. Zu den Referenzkunden gehören Werbungtreibende wie Novartis, Unilever, Edeka und die Deutsche Bahn.