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McDonald's Next - Individuality defines the world’s most modern McDonald’s restaurant

McDonald’s has opened its world’s first concept restaurant – Mcdonald’s next – in Hong Kong’s Admirality centre. In this new breed of restaurant, customers are able to individually customise their burgers and salads – something which, up until now, hasn’t been possible.
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Entrance to McDonald’s Next in Hong Kong

Continue reading the full article on the Digital Signage Summit website.