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DSS Europe 2016

Context is King

Contextualised advertising in programmatic DooH campaigns are extremely successful. In addition to the usual elements, contextualised advertising incorporates intelligent use of data.
DSS-2016-DSS-Europe-2016-presentation-GrandVisual-invidis
DSS Europe 2016 | presentation Grand Visual (image: invidis)

Continue reading the full article on the Digital Signage Summit website.