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DooH Campaign

Coca Cola´s interactive colouring book

In Australia, Coca Cola was implementing a DooH campaign for its Deep Spring product line, which consists of mineral water with and without different flavours. Interactive touch screens were utilised in an attempt to win over the health conscious target market.
Touchscreen Coca Cola Deep Spring Campaign (Image: JCDecaux)
Touchscreen Coca Cola Deep Spring Campaign (Image: JCDecaux)

Continue reading the full article on the Digital Signage Summit website.

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