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JCDecaux hat eine exklusive Partnerschaft mit dem Raffles City Shopping Center in Singapur geschlossen und erweitert damit sein Angebot an Out-of-Home-Werbemedien. Die Shopping Mall beherbergt gut 250 verschiedene Geschäfte, Läden und Gastronomien unter einem Dach.
Im Rahmen dieser neuen Partnerschaft wird JCDecaux die exklusiven Vermarktungsrechte für den brandneuen digitalen LED Screeb von Raffles City, das sogenannte Raffles City Digital Gateway, erhalten. Seiko Watches buchte als erster Werbungtreibender auf diesem großen neuen LED Display.
Strategisch am Haupteingang des Einkaufszentrums gelegen, mit direkter Verbindung zur MRT-Station City Hall, ist der 24,3 m² große LED Screen besonders attraktiv für Einkäufer und Gäste in der Shopping Mall. Dazu gehören unter anderem Hotelgäste im Fairmont, Swissotel und Raffles Hotel sowie Besucher des Raffles City Convention Center.