NEO ADVERTISING

GENEVA AIRPORT TV

In Geneva Airport, the 3 screen networks allow you to reach all the travelers and to achieve different communication objectives: increase traffic to the shops, do corporate or proximity communication, all with a decision makers target, whom is difficult to reach through other media.

AUDIENCE DESCRIPTION AND CHARACTERIZATION

• Young target of decision makers (between 25 and 44) with high revenues
• Cosmopolitan and local target (29% of passengers live in Switzerland, the others mainly come from Europe and US)
• 43% of the Genève Aéroport’s clients are frequent travelers (more than 6 round trips during the last 12 months)

PROGRAM DESCRIPTION AND CHARACTERIZATION

• Airport Boarding TV: 10 screens 100% dedicated to advertising and 10 screens 100% Geneva Airport TV; Spot duration: 40 seconds; 4 advertisers; share of voice : 25%
• Airport Welcome TV: 3 screens 100% advertising and 3 screens 100% content; Spot duration: 20 seconds; 4 advertisers; share of voice : 25%
• Airport Shopping TV: 16 screens 100% advertising content; Spot duration: 10 seconds; 4 advertisers; share of voice : 25%

CONTACT DETAILS
Neo Advertising SA | Avenue Blanc 47 | 1202 Geneva | Switzerland
Tel + 41 22 949 77 77 | Fax + 41 22 949 77 78
E-mail info@neoadvertising.com | www.neoadvertising.com