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NEO ADVERTISING
SHOPPING TV
The 619 screens of our Shopping TV network are mainly used by FMCG brands to boost their brand equity and increase their sales in shopping centers. Located in the public areas of 49 shopping malls, our screens allow our clients to reach all the shopping malls audience, representing approximately 46% of the Swiss population.
AUDIENCE DESCRIPTION AND CHARACTERIZATION
- Adults 15-49 y/o with important purchasing power
- Average dwell time in shopping malls: 1h30
- Very receptive audience
PROGRAM DESCRIPTION AND CHARACTERIZATION
- 100 seconds loop: 80% advertising and 20% Infotainment
- Spot duration: 20 seconds
- 4 Advertisers maximum per loop
- Share of voice: 20%
CONTACT DETAILS
Neo Advertising SA | Avenue Blanc 47 | 1202 Geneva | Switzerland
Tel + 41 22 949 77 77 | Fax + 41 22 949 77 78
E-mail info@neoadvertising.com | www.neoadvertising.com