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Dossier: Digital Signage im Einzelhandel
Retail ist einer der wichtigsten vertikalen Märkte für Digital Signage. Einsatzzwecke gibt es viele: große digitale Werbe-Netzwerke im Lebensmitteleinzelhandel, Produktinformationen in Fachgeschäften, der Einsatz von Screens in Shopping Centern oder in den Schaufenstern lokaler Händler gehören dazu. Besonders der Point of Sale (PoS) sowie der Point of Interest (PoI) eignen sich dabei für Displays in den unterschiedlichsten Größen.