DooH Vortrags Programm

2 Feb 2009
10:00 – 10:10 Introduction
Speaker: Christoph Köller
10:10 – 10:50 Going Digital: How digital media change the world of outdoor advertising
Speaker: Udo Müller
10:50 – 11:10 Overview about content management systems and other important technologies for DOOH
Speaker: Adrian Cotterill
11:10 – 11:30 The interface to the user: overview of display technologies
Speaker: Tony Lowe
12:00 – 12:30 Comparing US and UK experiences with DOOH networks
Speaker: Michael Scott
12:30 – 13:00 Audience measurement: key market success factor for DOOH media
Speaker: Rob Winston
14:00 – 14:30 How to use a Mall as a Medium
Speaker: Oliver Poppelbaum
14:30 – 15:00 Coming closer to the customer: about retail and digital signage
Speaker: Jens Henrik Eckoldt
15:00 – 15:30 The Net without Frontiers …
Speaker: Christian Vaglio
16:00 – 16:30 Digital Media – The Airport Success Story
Speaker: Paula Oliver
16:30 – 17:00 London Underground 2.0(CBS Outdoor division)
Speaker: John Lewen
17:00 – 17:30 Mobile devices and interactivity: how to create engagement
Speaker: Stephen Randall
17:30 – 18:00 Why creative agencies are looking forward to DOOH media.
Speaker: Simone Ashoff
3 Feb 2009
08:30 – 09:00 National Public Networks; London Olympics 2012
Speaker: John Jefferson
09:00 – 09:30 Brave new digital world?
Speaker: Hugues Rey
09:30 – 10:00 Cross media in retail
Speaker: Dean Drew
10:30 – 11:00 Integrating Digital Out-Of-Home Into The Communications Mix: An Agency Perspective
Speaker: James Davies
11:00 – 11:30 It’s digital outdoor media – not TV
Speaker: Neil Morris
11:30 – 12:00 Digital out of home media: do they fuel business of a brand?
Speaker: Neill Macklin