2 Feb 2009 | |
10:00 – 10:10 | Introduction Speaker: Christoph Köller |
10:10 – 10:50 | Going Digital: How digital media change the world of outdoor advertising Speaker: Udo Müller |
10:50 – 11:10 | Overview about content management systems and other important technologies for DOOH Speaker: Adrian Cotterill |
11:10 – 11:30 | The interface to the user: overview of display technologies Speaker: Tony Lowe |
12:00 – 12:30 | Comparing US and UK experiences with DOOH networks Speaker: Michael Scott |
12:30 – 13:00 | Audience measurement: key market success factor for DOOH media Speaker: Rob Winston |
14:00 – 14:30 | How to use a Mall as a Medium Speaker: Oliver Poppelbaum |
14:30 – 15:00 | Coming closer to the customer: about retail and digital signage Speaker: Jens Henrik Eckoldt |
15:00 – 15:30 | The Net without Frontiers … Speaker: Christian Vaglio |
16:00 – 16:30 | Digital Media – The Airport Success Story Speaker: Paula Oliver |
16:30 – 17:00 | London Underground 2.0(CBS Outdoor division) Speaker: John Lewen |
17:00 – 17:30 | Mobile devices and interactivity: how to create engagement Speaker: Stephen Randall |
17:30 – 18:00 | Why creative agencies are looking forward to DOOH media. Speaker: Simone Ashoff |
3 Feb 2009 | |
08:30 – 09:00 | National Public Networks; London Olympics 2012 Speaker: John Jefferson |
09:00 – 09:30 | Brave new digital world? Speaker: Hugues Rey |
09:30 – 10:00 | Cross media in retail Speaker: Dean Drew |
10:30 – 11:00 | Integrating Digital Out-Of-Home Into The Communications Mix: An Agency Perspective Speaker: James Davies |
11:00 – 11:30 | It’s digital outdoor media – not TV Speaker: Neil Morris |
11:30 – 12:00 | Digital out of home media: do they fuel business of a brand? Speaker: Neill Macklin |